The secret of packaging and label designers

In the competitive world of graphic design for packaging and labels, standing out is not an option, it is a necessity. Luxury brand designers know this well and have mastered an art that elevates their creations to the next level: graphic finishes. But what makes a design stand out not only on paper, but also in the hands of the consumer? The answer lies in the details that only finishes such as hot stamping and embossing can offer. At the end of this article you will find the secret of packaging and label designers.

The impact of graphic finishes on design

• Hotstamping:

This finish uses metallic clichés and heat to transfer foils of metallic colours or holographic effects onto the printed material. The result is an unmistakable shine that conveys quality and exclusivity.

• Embossing and thermo printing:

Embossing in design adds depth and texture, turning packaging into something that feels as premium as it looks. This effect is especially valued on wine, perfume and gourmet product labels.

• UV selective varnish:

By applying gloss only to certain areas, such as logos or patterns, a striking visual and tactile contrast is achieved.

• Stamping on matte or glitter sheets:/li>

  These finishes provide elegance and sophistication without being ostentatious.

• Combinations of techniques:/li>

  The most innovative designs mix several techniques, such as embossing and hot stamping, to achieve unique and unforgettable pieces.

Hot stamping and embossing: the secret of the great brands

If you look closely at the labels of a premium wine, the packaging of a high-end perfume or the box of an artisanal chocolate, you will notice something in common: all of these brands rely on hot stamping and embossing as key elements of their visual identity. These techniques not only add perceived value, but also connect emotionally with the customer.

Hotstamping, with its ability to incorporate metallic, holographic or even micro-textures of customised sheets, conveys a feeling of unparalleled luxury. The reliefs, on the other hand, capture attention through touch, transforming a flat design into a three-dimensional work.

Designers who work with the most exclusive brands understand that these finishes are not an expense, but an investment in the perception of the product.

Hermans: Your partner in premium graphic finishes

At Hermans, we are experts in creating clichés for hot stamping and embossing, essential tools for achieving top-quality graphic finishes. Our commitment to innovation and precision has allowed us to collaborate with graphic designers throughout Spain to bring to life projects that stand out in shop windows.

If you are looking to take your packaging or label designs to the next level, let us help you. Our team is available to advise you at every stage of the process, from selecting the ideal finish to producing clichés that will guarantee impeccable results.

Contact us today and discover the secret of the best designers.

With Hermans, luxury begins in the details. Follow us on LinkedIn.